How are items ranked on Topshop?

We want to make it easy for you to find what you’re looking for. When you search or browse, the order of items you see isn’t random – it’s based on a few key factors designed to give you the most relevant results. 

What Influences Ranking? 

• Relevance to Your Search: We prioritise items that best match the words you’ve typed.
• Popularity: Products that are trending or frequently purchased may appear higher.
• Availability: Items in stock and ready to ship are shown before those with limited availability.
• Your Preferences: If you’ve browsed or bought similar styles before, we may show you more of what you like.
• Promotions: Occasionally, paid promotions or featured products can influence ranking. These will always be clearly marked. 

Why We Do This 

Our goal is to help you discover products that suit your style and needs quickly and easily. 

Want to Know More? 

For full details on how ranking and recommendations work, check out Shopify’s official guide.