Privacy Policy - Information about your phone or laptop, and how you use our website

Identify you when you visit our website

If we can remember you, we can give you the best possible shopping experience.

It’s important for us that you get the best shopping experience – it’s in your and our best interests

Improve our website and set default options for you (such as language and currency)

It’s important for us, and it’s much easier for you, if we know the language and currency you prefer, and it also helps us to protect your information

It’s important for us that you get the best shopping experience – it’s in your and our best interests

Send information about our products and services to you

We like to keep you up to date and help you find products. You can find out more in our section on Marketing messages below

It’s important for us to show you things we think you will like and that may make your Topshop experience better – it’s in your and our best interests

Show you generic or personalised Topshop website adverts as you browse the web

So you can see our latest products and deals that we think you will love

It’s important for us to show you things we think you will like – it’s in your and our best interests

Monitor visitors to our site and analyse their behaviour

To protect our website and to help make our service better

This is important for us (it’s in our best interests) and we have a legal obligation to do this in relation to fraud or malicious activity

Monitor visitors to our site and analyse their behaviour

To protect our website and to help make our service better

This is important for us (it’s in our best interests) and we have a legal obligation to do this in relation to fraud or malicious activity

Monitor our customers views or opinions

We may want to respond to you or react, particularly if you are unhappy with something.

It’s important for us to know what you think about us – it’s in your and our best interests

If you tag Topshop or post to our pages, we may ask to use your photo, on our site or Social Media pages.

The best representation of your Topshop style, is you! We want to celebrate you as well.

It's up to you whether you agree

We use public sources of information to help us investigate fraudulent activity

To prevent and detect fraud against either you or Topshop – unfortunate, but absolutely essential

It’s in our best interests to protect our service, to protect you and to stop this, and we also have a legal obligation to do so

We allocate you a unique number when you first shop with us (your customer ID)

This allows us to uniquely identify you

It’s an important part of our contract commitment to you