Denim fit guide

Great denim only gets better with time. A little extra care goes a long way in keeping the fit, shape and wash you love.

Wash Less

Denim doesn't need washing after every wear. In fact, washing less helps preserve its colour, shape and character.

Turn It Inside Out

Before washing, always turn your denim inside out and fasten any zips and buttons. This helps protect the fabric and minimise fading.

Wash with Similar Colours

Keep lights with lights and darks with darks to help maintain the integrity of the wash.

Skip the Fabric Conditioner

Fabric conditioners can leave residue on denim and may affect the look and feel of the fabric over time.

Keep It Cool

Our care labels show the maximum recommended wash temperature, but cooler washes at 20°C or 30°C are often all your denim needs and are kinder to the planet, too.

Freshen, Don't Wash

For a quick refresh between wears, hang your denim up to air. It's an easy way to reduce odours without reaching for the washing machine.

Indigo Care

Avoid spot-cleaning indigo denim where possible, as it can cause uneven fading and lighter patches.

Drying

Air drying is best. Hang or line dry your denim naturally to help maintain its fit and avoid unnecessary shrinkage caused by high heat.

Ironing

Skip the iron. Simply shake out and smooth your denim while damp to help reduce creases and keep it looking its best.

Always check the care label inside your garment for the maximum recommended wash instructions.