Privacy Policy - How we use your information

Identify you when you visit our website or contact us.

Checking your identity helps us to keep your information safe from fraudsters.

We have a legal obligation to do this and it’s also important for Topshop as a business.

Identify your IP location when creating an account with us

Checking your IP location helps us show you the relevant marketing preferences when creating an account.

We have a legal obligation and policy requirement with google to do so; and it’s important for Topshop as a business.

Deliver your purchases to you.

It’s a bit hard to send your order if we don’t use your name and contact details!

It’s an important part of our contract commitment to you.

Send you account and service updates, updates to our Terms and Conditions, and updates about changes to Topshop services.

To keep you informed of any changes to Topshop services.

We have a legal obligation to do this. It’s an important part of our contract commitment to you, and it’s also important for us to keep you updated.

Send you order confirmations and updates.

So you know your order has been received and when it’s due to arrive.

It’s an important part of our contract commitment to you.

Manage your participation in any exclusive discounts, personalised offers, discount schemes, or competitions you choose to participate in.

To ensure you receive any discounts or offers relevant to you at the time

This will either be an important part of our contract commitment to you (where that’s applicable), or we’ll do this with your consent.

Direct you to the right part of our website.

To get you to the products that you want faster.

It’s important to us that you get the best out of your Topshop shopping experience – that’s in both of our best interests.

Send you information about our products, our services.

We like to keep you up-to-date with the latest Topshop benefits, and help you get the best from our products and services. (You can find out more in the section on Marketing messages below).

We’ll only do this with your consent - it’s up to you to choose when you hear from us and what you hear about, but it’s also important for us to tell you about the best product and services we have to offer!

Handle returns in accordance with our Terms and Conditions and provide customer service and support.

Because you expect the best service from us and, after all, we can’t provide a refund if we don’t know what you’ve bought!

It’s an important part of our contract commitment to you.

Send you surveys and to ask for other feedback.

So that you can tell us what you think about how we're doing.

We’ll only send requests for consumer insight surveys if we have your consent to do so. For others, such as our customer service surveys, product reviews, or feedback requests, it's in both your and our best interests for us to send them to you so that we can improve our services and products for you.

We use your billing and delivery address to identify events you might be interested in.

If you attend an event, we also use this information to manage your registration and attendance at the Topshop event.

We do this so we can send you information about the latest local events to you, and to administer and coordinate the event.

We’ll only do this with your consent.

We personalise our website and the content that you see in emails, for example, by welcoming you by your name to our site.

We like to give our communications a personal touch.

It’s important to us that you get the best out of your Topshop experience – that’s in both of our best interests.

We curate your experience on site and in our communications, we may also use this to perform analysis on our customers’ preferences.

We always want to ensure we’re displaying content that’s relevant to you and providing products that are of interest to our customers who are shopping with us.

It’s important to us that you get the best out of your Topshop experience – that’s in both of our best interests.